Greg, a strategic marketer with over 30 years of experience, helps build profitable businesses from start-ups to Fortune 100 Companies and across a broad range of industries. He has deep experience in marketing, sales and new product commercialization. Greg was trained in “blue chip” companies like PepsiCo and ConAgra, and then moved into fast-growth, entrepreneurial environments like NordicTrack and Miracle-Ear. Over time, Greg has developed a “tool kit” to create distinctive brand positionings that drive sales and profits by fostering relationships between key strategic partners to achieve “win-win-win” results. He leverages his strong analytical skills that, when combined with his understanding of the “science of marketing,” creates sustainable competitive advantages.
Currently, Greg runs Pomerantz & Associates, a consultancy that helps family-owned and angel-funded businesses profitably grow their top line sales. Greg focuses on increasing sales by developing effective and affordable marketing plans, establishing and enhancing distribution channels and by developing and commercializing new products.
Areas of expertise:
–Strategic marketing plan development
–Distribution channel development and management
–New product development and commercialization
–Direct and database marketing
Greg has a B.A. from the University of California, Santa Barbara and an M.B.A. from the Kellogg School of Management at Northwestern University.
For more information, please contact Greg at: