The Funnel is Dead: Long Live the Flywheel to Engage Your Customers

The metaphor of a funnel doesn’t work anymore because marketing isn’t a one-time activity. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences.

After this session, you’ll be able to:

• Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
• Take steps to re-engage your audience to help deepen relationships and grow faster
• Get more and better results by spinning your flywheel faster, to keep your marketing machine running
• Increase your marketing efficiency, and tie results to CRM as your business growth hub

About the Speaker

Dave Meyer is the president/founder of BizzyWeb, a Growth Marketing agency based in Champlin. Dave is a nationally acclaimed speaker who’s presented hundreds of marketing topics to tens of thousands across North America. His engaging, no-nonsense approach to marketing topics is coupled with a knack for making complex technology and processes easy to understand. In addition to running BizzyWeb for the past 23 years, Dave is a speaker/trainer for both Google and HubSpot. He was named Entrepreneur of the Year in 2016 by the TwinWest Chamber of Commerce, and is a member of EBIDTA Partners.

https://linkedin.com/in/dave1meyer

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