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The metaphor of a funnel doesn’t work anymore because marketing isn’t a one-time activity. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences.
After this session, you’ll be able to:
- Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
- Take steps to re-engage your audience to help deepen relationships and grow faster
- Get more and better results by spinning your flywheel faster, to keep your marketing machine running
- Increase your marketing efficiency, and tie results to CRM as your business growth hub
About the Speaker
Dave Meyer is the president/founder of BizzyWeb, a Growth Marketing agency based in Champlin. Dave is a nationally acclaimed speaker who’s presented hundreds of marketing topics to tens of thousands across North America. His engaging, no-nonsense approach to marketing topics is coupled with a knack for making complex technology and processes easy to understand. In addition to running BizzyWeb for the past 23 years, Dave is a speaker/trainer for both Google and HubSpot. He was named Entrepreneur of the Year in 2016 by the TwinWest Chamber of Commerce, and is a member of EBIDTA Partners.
The Funnel is Dead: Long Live the Flywheel to Engage Your Customers
Date & Time
January 26, 2022 @ 8:00 am - 9:00 am